The Monster in the Reactor
B2B marketing with AI
Halloween Reel
Halloween Reel
Our client PGMT cleans chemical reactors and recovers precious metals such as platinum in the process — restoring the reactor to its original efficiency.
From this technical process came the idea of a monster that feeds on platinum — a creative metaphor, perfect for Halloween. Thanks to AI, the concept could be brought to life strikingly, without Hollywood budgets.
“Watch out, there is a monster inside your reactor.”
That is how one of the most unusual B2B videos of the year begins. No whitepaper, no explainer — but a horror-film short.
The monster as a metaphor – Chemical reactors lose efficiency over time as platinum oxides build up. PGMT cleans these reactors and recovers the precious metal. A technical process — hard to convey, easy to forget. The creative solution: the loss of efficiency is the monster. It feeds on platinum oxides. And PGMT? The Ghostbusters. “Who you gonna call?” That single line carries the customer benefit more precisely than any product description.
Production: entirely with AI – The clip was created without a film crew — using three tools:
What B2B marketers can take away
The strongest campaigns emerge when you follow your own process through to the end. PGMT didn't talk about themselves — they turned their problem into a story. AI made it possible to tell that story with cinematic quality. Fast, cost-effective, impactful.
Happy Halloween.